Our mini-curriculum for Do-it-Yourselfer's is ready. This workbook is the companion to the Plans to Prosper: Strategies, Systems and Tools for Small Business Marketing Success book. If you are teaching this course, then your participants can actually build their strategy / plan during the discussion.
We developed a Step-by-Step process that will enable you to develop your own marketing strategy and choose your marketing tactics. This 12 step approach enables you to know where you are in the Marketing cycle.
Trainers and Small Business Coaches
Here are a few ways we recommend you using the two books together:
One Day Seminar - There is a lot to cover and we recommend that you provide the information in 3 or 4 sessions, but we understand that people may be pressed for time.
Three or Four Day Seminar - This is the best way to present the information.
The book is split into three (3) sections:
- First Thirty Days - Readiness Phase
- Second Thirty Days - Execution Phase
- Third Thirty Days - Follow Up Phase
Some of the topics under each section can get a bit involved so we recommend understanding the needs of your audience and tailoring the presentation accordingly.
To order books for your training group:
Plans To Prosper: Strategies, Systems and Tools for Small Business Marketing Success
Plans To Prosper: Strategies, Systems and Tools Workbook