Monday, November 24, 2014

Young Women Entrepreneurs Growing with a "Purpose"

By: Stan Washington

Date: November 24, 2014

Helping people is a great business. Tammy Tibbetts is bold enough to help young women around the world, go to school.  For most people, the decade between 18 and 28 is transformative. Often, it’s in those angst-ridden, exciting years that you begin to find your voice as an individual and carve out your professional career. For young entrepreneurs, one of those things can’t happen without the other.
That’s how it was for Tammy Tibbetts, the 28-year-old founder and CEO of She’s The First, a nonprofit that helps girls in developing countries become the first in their families to complete secondary school. A decade ago, Tibbetts was voted “Most Shy” in her high school class. To be where she is now, at the helm of an organization that has helped nearly 400 women find their voice, she first had to find her voice. read more...

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Frequently covers crowdfunding, the sharing economy and social entrepreneurship.

FEATURED - Debra A. Matthews (Premier Resume Writer / Coach)

By: Stan Washington

Tiny Interview - Debra Ann Matthews  Founder / Career Coach, Resume Writer Mock Interview and Development Coach at Let Me Write It For You: Job-Winning Resumes and Career Services
 Is your client information safe?
Stan: Debra please tell me about yourself and your services.

Debra: I work with motivated job seekers and career changers who may need a variety of services ranging from coaching, job interview assistance, career research, cover letters, statements of qualifications, resumes, 30/60/90 day plans, LinkedIn profiles and updates on all career communications.

Stan: What advice would you give business owners?

Debra: Set your professional goal for your practice; find 5 professionals to emulate and begin to shine in like manner.  Our senior colleagues don't mind helping you at all; once you can substantiate your professional raison d'etre (reason to be). Don't be shy about communicating the attributes that you bring to the profession and to your ideal clients.  Know how to verbalize your passion for your existence in this business.  

Debra can be reached at: 


As seen in USAA Military, NBC Chicago, MSN Latino,,
The Calgary Sun (Canada),
Career Affiliate, Career Thought Leaders, Nat'l Resume Writer's Assn, Career Director's Int'l

Tuesday, November 11, 2014

FEATURED - Tom Powner (Career Coach, Resume Writer Mock Interview and Development Coach)

By: Stan Washington

Tiny Interview - Thomas Powner  Founder / Career Coach, Resume Writer Mock Interview and Development Coach at Career Thinker Inc.
 Is your client information safe?
Stan: Tom please tell me about yourself and your services.

Tom: We provide branded resumes, bios and LinkedIn profiles to enable career minded people to get the job they seek. We have a unique job search strategy that works! We also help our clients by performing mock interviews. We increase their career Connect-Ability!

Stan: What advice would you give business owners?

Tom: Understand and infuse technology in your business operations to increase productivity. Referrals are key, so stay connected to your clients even when they no longer need your services or products.  

Tom can be reached at: 


Wednesday, November 5, 2014

Global Career Brainstorming Day - CTL and RWA

 Global Career Brainstorming Day - CTL- RWA

By: Stan Washington
 Honor Services Office Welcomes CTL Followers

How does Brain Day work?
Groups of career professionals meet for 4 hours to talk, explore, learn, collaborate, discover, and share. Each group is led by an experienced facilitator working with a discussion outline we’ve created to guide the conversation. Yet, you should never feel restrained by the outline! One of the most fascinating aspects of Brain Day is that each group is dynamic and conversations flow in every direction and around every topic imaginable. That’s a great deal of what makes this event so very special!
There’s also a scribe (note taker) at each event to record the highlights of the day. Using a note-taking tool that we’ve developed, scribes capture all of the insights, ideas, new perspectives, resources, and more that everyone shares. The role of scribe is very important because our final publication of findings is only as strong as the information we capture from each event. That white paper is distributed to:
  • Brain Day facilitators, scribes & participants
  • Thousands of career professionals worldwide (10K+)
  • Colleges & universities in the US, Canada, Europe, Asia & Australia
  • Military installations, government agencies & workforce development centers
  • Broadcast, online & print media
  • Social media outlets & PR channels
  • Job seekers

Monday, November 3, 2014

FEATURED - Jan Marino (Founder / Personal & Business Reinvention Expert)

By: Stan Washington

Tiny Interview - Jan Marino, Founder / Personal & Business Reinvention Expert

Stan: Jan please tell me about yourself and your services.
 Is your client information safe?
Jan: High Gain provides reinvention services for individuals and businesses including branding, social media, sales & marketing strategies, sales training, business intelligence and disruptive progress/results

Stan: What advice would you give business owners?

Jan: Talk to your customers every day and find out exactly what they need to be more successful. 

Jan can be reached at: 

Why Small Businesses Are Losing On Social Media

By: Stan Washington

From Forbes Article: By Meghan Casserly

Photo by:

Why Small Businesses Are Losing On Social Media

A new report from online business community Manta shows that, desperate to increase sales numbers in 2013, American small business owners are turning up on the social web in droves. The trouble is, no matter how much time they spend, they’re simply not seeing a return on investment.
Social media use is trending upward according to the survey of more than 1,235 small business owners, no surprise given the attention paid to the various social platforms by big businesses and media outlets. Nearly 50% have increased time spent on social media this year and nearly 55% say they’re using platforms like Twitter and Facebook as a primary tool for either acquiring new customers of generating sales leads.
It all sounds promising until this head-scratching result: despite their dedication and belief that social media is the Hail Mary of small business owners everywhere, more than 60% of small business owners say they haven’t seen any return on investment from their engagement online. None.
Social guru Ted Rubin isn’t surprised one bit—and says it’s because the small business community’s expectations of social media platforms, how they’re using them and the reality of the technology are simply way out of whack. He should know—as the Chief Social Marketing Officer of Collective Bias , a FORBES Most Promising Company that drives retail sales through coordinated creation of social media stories and which recently raised a $10 million round—the man lives and breathes online.

“First of all, small business owners are being sold on the strategy of social by ‘experts’ who are trying to get them to pay to set up accounts,” Rubin says, talking, of course, of firms not unlike his own who manage social media platforms for businesses. “But more importantly, their expectations are being set up in the wrong way.” Set up, it seems, for failure.
 Send Email to your Target Audience with the RIGHT message!First up, if an expert or strategist tries to sell you on the notion that setting up a Facebook page or Twitter handle (or even a LinkedIn company page) will open the floodgates to an Internet’s worth of sales leads, they’re selling you some bad medicine. “It’s not going to cut it,” Rubin says. “Social actually can be a powerful lead generator,” Rubin says, but not in the way SBOs think. Jumping online to check in on Facebook once a day or posting current sales deals isn’t going to bring the business in. It just isn’t.
Instead, he says the only real way to use social to bring in new sales is to dedicate a staffer (think low-level, he says, “Think your teenaged son or daughter.”) to spend some serious time online just listening. “If you’re selling insurance, or plumbing, carpeting or other services,” he says, “Listen for people who are complaining about their current service providers. Those are leads worth pursuing.” Filters and using social as a search tool can help, but the most critical factor here is time. According to Manta’s survey, despite the increase in time from 2012-2013, more than half of small business owners spend less than three hours a week online.
It’s frustrating, of course, this notion that you can’t simply set something up and watch the sales stream in—which explains the disappointment of the majority of business owners surveyed who say they aren’t experiencing a return on their investment in social. “Small business owners are being told social can generate leads and bring in new customers, so they often consider it as another direct marketing vehicle, like getting their company into a weekly ValPac or Penny Saver circular,” Rubin continues. Those directives are easy to measure. You spend $1000, you get 20 new customers as a result.
In contrast, social is a patience game, which for many can be a bitter pill. “Return on relationship takes time,” he says. “People are being sold on social as a place to generate leads, but it’s really a place to build loyalty, answer customer service questions and to build a community.” These things take time, he says, and commitment to the platform, but in his experience they have proven to be the value that does result in an increase in revenue. How? Through trust and loyalty.

“Any business owner small or large will say that’s the win,” Rubin says. “If people trust you they’re going to be loyal. If they’re loyal, their average order will be higher, the frequency of their purchases will be higher and the life expectancy of them as a customer will be longer.”
According to this survey from Manta, small business owners are eager to embrace social media, but they’re going about it all wrong—and it’s creating real discontent. Rubin—who has seen first-hand the results of social media marketing and building communities between brands and consumers—says that with a few subtle shifts in priorities and an adoption of the long-view, small business owners can put themselves back on the path towards success.. and sales.
“Small business owners have got to be thinking of their social presence as first and foremost an extension of what’s happening on their physical locations,” he says, whether it’s a storefront of service business. If customers come in for local gossip, then tear it up online, he says. “Facebook is a great place to extend your personality online so that customers existing and new feel connected.”
What Facebook isn’t is a portal to millions in instant revenue. Once small business owners can appreciate that, they’ll have a much better time of it—and long-term reap much more profitable rewards.