By: Stan Washington
Date: April 23, 2014
I recently attended the Career Thought Leaders Conference and met with a number of small business owners. They had great speakers and wonderful interaction.
Here is what some people asked:
Why do I need to be on social media?
Use Social media to be where you audience is. If you want to find "mom's who wish to reenter the workforce then Facebook would be the place because of their high degree of mom's who leverage the tool. Join groups. Participate. Blog. People want to hear from you!
What is the future of technology?
Terms that were discussed made me put my nerd beanie on. "Big Data" and "3 Dimensional Browsers" sound cool but what does this mean to you. My input to this is you should be setting your sites on the "cloud." One presenter showed kids looking at a "Walkman." Yes I had one of these 1980's relics. The kids of today couldn't even fathom music coming out of it. They couldn't even turn it on.
Now look at your business. Are you still using old processes that does not include an "online" audience? Are you closing yourself off to an online business because you are afraid of it? Don;t be. Start out small then move a little at a time and before you know it you will be online.
When is it time to expand?
When your business model has maxed out and your revenue can no longer increase. If there are just no more hours in the day when you finish work and you still have not met your goal, then maybe it's time to expand. Think carefully how you will do this. Will it be selling something? Can you work smarter? Should you streamline your processes so that you work more efficient?
Overall it was a wonderful conference! Speakers were engaging and lots of information was disseminated between small businesses.