By: Stan Washington
Date: January 08, 2014
2014 is going to be a great year for small business! I say that because large corporations are turning to tactics small businesses are already using, namely e-mail marketing. In a recent Forbes article, even our competitors are developing a strategy to tailor marketing to smaller audiences to increase sales.
Check out the Forbes Article.
Here are a few things to do in 2014:
Plan on increasing your audience
As I have stated before, referral only business is too random and therefore you cannot plan for the revenue very well. Take time to identify your audience and nurture the relationship with some sort of Customer / Client relationship manager. Be organized and know your audience.
Market through e-mail
E-mail is still the top when it comes to technology. Yes we get waayy too much and adding to the noise seems counter-intuitive. Research shows, however, that one of the most effective modes of marketing is by contacting your audience directly.
Get out of your shell and market through e-mail. Have a compelling message and they will buy from you! Be confident about your product and service and tell people what you have to offer. Is your product or service unique, superior or extremely useful? If so, then why don't people know what you do or better question, why aren't more people buying your product?
Market to you audience and explain what you do and why it benefits them!
Make sure you follow up with potential clients! One of the biggest complaints I hear from people about various companies is they do not follow up in a timely fashion. Follow-up in 24 - 48 hours. If you will be away, then tell the person when you will follow up and make the time acceptable to your potential client.