Friday, October 11, 2013

Your clients can sense your loneliness from your website!

By: Stan Washington
Date: October 11, 2013

I make it a point to visit as many websites as possible on a daily basis.  In fact this year I believe I have seen over 3000+ sites and I have observed a very "lonely" group of people!  How can I tell they are lonely? Just by what they say and their lack of "web presence."

Twitter - I visited someones twitter page and they had ONE lonesome tweet from last year which showed a lack of commitment to this social tool. People are interested in your current information.

Benefit - Quick concise messages with reference links help people find information quickly increasing your presence.

Pintrest - On the other hand I saw some interesting business ideas on Pinterest. Some have taken pictures with their smiling clients holding their product. I don't know why, but I felt this business owner wasn't lonely rather quite engaged with their client.

Benefit - Cool points with your clients if you can swing it. Oh and don't forget brand recognition.

Facebook - Where are you?  I went to some websites and couldn't get to several Facebook business pages. When I arrived on some of the pages I saw pictures of great grandkids and the dog eating chicken soup. Please keep your business page professional!

Benefit - Maximum reach! With over a billion people using Facebook, this cannot be ignored as a tool that will assist in your growth.

Google+ - Someone said to me , "I'm already on enough social tools." My response... "They already have too much business and it must be time to hire and expand, otherwise get on as many social tools as possible."

Benefit - The more mentions your company has within Google's suite of applications, the higher you appear
on their search engine results.

LinkedIn - The grandad of all things social has truly added some nice business apps that enable small business owners to tell people about their company every time they post or connect with someone.

Benefit - Viewed as the most professional way to connect with clients and potential clients.

YouTube - Here is another avenue where people are missing. I noticed a lack of video presence from many small businesses.  Just point a camera in front of yourself and say hello.

Benefit - We are in a very visual time. The more you can present yourself and your products in a visual way the more it will be received.

Career Coach Office - I noticed people were not using a database to keep track of clients and potential clients.  How in the world can the small business owner keep track of all those facts?

Benefit - CRM and Client Management on steroids! Invoicing and E-mail marketing are included and there is a free "Web Presence" page that increases the visibility for those who have a website and provides an inexpensive immediate solution for those who do not.

All of these applications are now expected by your clients.  Start using them today to maximize your web presence!

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