Showing posts with label Marketing Curriculum. Show all posts
Showing posts with label Marketing Curriculum. Show all posts

Wednesday, March 18, 2015

Ways to Empower My Business - Resources and Book Talk


On Saturday April 18, 2015 at Chicago State University Library Auditorium we will be hosting our “Ways to Empower My Business” Resources and Book Talk. 
  1. Address: 9501 S King Dr, Chicago, IL 60628
    Phone:(888)611-7725 x1

It’s time to turn the “Hustle” into a money making business! We have brought together mentors, resources and advice for small business owners who are ready to grow but do not know how.

Authors Victoria Cook, Dan Duster and Stan Washington will be there to sign their books, discuss the curriculum and give tips to those who have been in business but need some fresh new ideas. We welcome those who are just starting out as well!

Please remember to bring your business pitch and win prizes! More details on this in days to follow!

Victoria Cook, founder & managing director for The Center for Guilt-Free Success, helps women entrepreneurs grow their businesses through coaching and training. Known for her proprietary 7-step Guilt-Free RESULTS™ process, she often is in demand as a speaker. Named "Business Brick Builder" by the International Coach Federation Chicago Chapter in 2013. Her innovative approach reflects her commitment to building the strengths of her clients as she helps them market their businesses more confidently and easily. Victoria is co-author of Plans to Prosper: Strategies, Systems and Tools for Small Business Marketing Success.

Dan Duster President 3D Development Group, is more than a salesperson. He sits on numerous boards, conducts training for personal development and goal achievement, and he still holds one of the largest picnics on the lakefront of Chicago for his high school, college friends, and colleagues. He loves people. One of his favorite hobbies is playing bid whist, where he welcomes any and everyone to challenge him. He combined his passion for sales with the skills of training and became one of the most decorated salespeople in his area. In 1999, Dan felt the need to formally begin helping people get over the fear of selling.

Stan Washington, a McDonald’s executive turned entrepreneur is founder and president of Honor Services Office, software that helps small business grow sales, market businesses, and process invoices easily. He has helped thousands of small businesses achieve sales into the millions. His leadership of operations and technology enabled multi-billion dollar corporations to increase sales and he is ready to share their tips. Stan also is the co-author of Peaceful Selling: Easy Sales Techniques to Grow Your Small Business and Plans to Prosper: Strategies, Systems and Tools for Small Business Marketing Success. 
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Friday, March 6, 2015

Women Business Owners Ask Great Questions


By: Stan Washington
Date: March 03, 2015

"But how do I build my audience?' one aspiring entrepreneur asked me. Mary at www.amtenterprisesinc.org is in rapid growth mode and she wants to take her concept to a very large audience. She wants to meet new potential clients and grow her business but has a few questions about building the audience.

How do I build my audience? How do you keep track of all these people? What's the right amount of time for follow up? Should I buy an expensive ad? Many questions like these were discussed. Here is what I suggest.

Deliberately Build Your Audience. Get out of your house and meet people. There are no deals in your house. Identify your target market and get out and meet them. Shake their hand and shake their baby's hand. Stop hiding behind the comforts of your home if you have a home based business. Meet the people and then go back home and provide the service they need.


Don't Rush. A quality audience is better than a large audience of strangers who could care less if you succeed or fail. Meet people and document where you met them in Honor Services Office or other CRM. Build your relationship with your audience and treat them with "Personal Engagement." 

Affordable CRMFollow Up. I try to follow up that day, but if at all possible following up within twenty four hours is acceptable. I personally like to send an email after I step out of the meeting. This is important to me because quite honestly I would forget!

By deliberately taking your time, building your audience, and following up, you can purposefully grow the right type of audience who will remain loyal. 
Give to Help Small businesses Who Need It!
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Monday, February 16, 2015

Things You Should Know About Writing a Book - Our Journey (Part 1)


By: Stan Washington
Date: February 16, 2015

Last year if you said to me I would write a book I would have told you these exact words "You are crazy!." Just the mention of writing a book left me in the land of procrastination. Where do I start? What do I say? Is the process hard? I think one of my main problems I ran into was I was trying to write a book versus telling people what I had to say.

Writing a book can be daunting task when writing without a purpose. The old saying goes, "If you aim for nothing, you get that in return." So last summer the purpose hit me like a ton of bricks. My clients asked me for tips on Marketing. It wasn't just one who asked. After hearing the question several times, I finally caved in. I will write a book! But how?

I on put my methodology hat... I come from a huge process background, and I wrote out plan.

This is what worked for me.

Find an accountability partner. Do not write your book by yourself first time out of the door. I don't mean you have to run out and find a book partner, even though I did. I mean, get a person or people around you who will truly hold you accountable. For me, I had to first pray for "who" would help me and three people came to mind, a peer from a previous company, Victoria Cook who I worked with on a board and Dan Duster who I've known for years.

Start with a purpose. Please do not write a book just to be writing one. Write with a purpose. I had a cause. I was tired of people struggling trying to get a business started, I was also tired of seeing people, who didn't have many resources, get discouraged because there were not many affordable resources.

Victoria and I discussed this and came up with a flurry of ideas. Dan and I met together to do the same. We asked ourselves "What problems have we heard the most?' We wrote these ideas down and reached back into our experiences to develop the most optimal way to address these issues.

Develop a project plan. Your plan will keep you sane! Yes, I know you are busy, but you still have plenty of time in your schedule to write a book if you can put your mind to the be dedicated to the plan. Our plan was pretty aggressive, but your's doesn't have to be.


We decided to meet twice a week. Once to turn in work and review, the other to plan and address any changes in direction that may have come up!


More to come in part 2!


Ad Peace into your Selling! Plans To Prosper (Also Great for Marketing Instructors!)




Our books have been featured in Small Business Trends!

Blessings to you!
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Saturday, January 17, 2015

Plans to Prosper Book Signing

Plans to Prosper Book
 By: Stan Washington
Date: January 17, 2015

We are honored to serve the small business owners who cam out to celebrate our book release.  We now have a Marketing Curriculum that takes entrepreneurs step-by-step through a process to market their business.


Victoria Cook and Stan Washington co-authored the book and it's said to be "simple to read and easy to implement." Great for businesses right now!

The crowd gathered to get their book signed. Felt like a celebrity!





Here is what people are saying about the book:

4 of 4 people found the following review helpful
5.0 out of 5 stars PHENOMENAL!!!!, December 7, 2014
This review is from: Plans to Prosper: Strategies, Systems and Tools for Small Business Marketing Success (Paperback)
Awesome find! This author does a masterful job of weaving the critical elements of faith into our plans to develop and prosper personally and professionally. The book serves as a coach with strategies which were easy to follow, understand, and integrate into my daily life. I can't wait for the follow up...

This should be a best seller!
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2 of 2 people found the following review helpful
5.0 out of 5 stars highly useful book! Victoria gives clear, January 8, 2015
Verified Purchase(What's this?)
This review is from: Plans to Prosper: Strategies, Systems & Tools for Small Business Marketing Success (Kindle Edition)
This is a really important, highly useful book! Victoria gives clear, concise information and priceless tips and tools. And what’s really invaluable is that it all feels doable, it takes away the overwhelm. And wow the 30 day checklist of what to do for the next 30 days- what a gift. Ive taken some of Victoria’s classes and this book is all that and more! Love it if you can’t tell!
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2 of 2 people found the following review helpful
5.0 out of 5 stars A MUST read!!!, December 23, 2014
This review is from: Plans to Prosper: Strategies, Systems and Tools for Small Business Marketing Success (Paperback)
Unlike many, this book provides step-by-step strategies on how to grow your business and won't leave you feeling overwhelmed. I recommend it for those who are just starting out as an entrepreneur as well as those who have been in business for a while but could use timeless approaches to increase revenue.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Great value for small business on a budget!, December 12, 2014
This review is from: Plans to Prosper: Strategies, Systems and Tools for Small Business Marketing Success (Paperback)
This a must read. Most people want to prosper but forget about the plan. The book provides simple but necessary and often forgotten solutions everyone can use in their life plan to prosper. It also provides additional tools that are extremely helpful in your small business. This is a great value!
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2 of 2 people found the following review helpful
5.0 out of 5 stars No-nonsense strategy, December 23, 2014
This review is from: Plans to Prosper: Strategies, Systems and Tools for Small Business Marketing Success (Paperback)
Stan is an amazing small business coach. Using tried and true principles, he designs a no- nonsense strategy that is easy to implement and maintain. This is an awesome tool designed to take your business to new heights!
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2 of 2 people found the following review helpful
5.0 out of 5 stars I highly recommend that you adopt this book into the best practices ..., December 14, 2014
This review is from: Plans to Prosper: Strategies, Systems & Tools for Small Business Marketing Success (Kindle Edition)
As a small business owner, I'm always looking for ways to sharpen my approach to doing business. I highly recommend that you adopt this book into the best practices of your business.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Clear and Easy to Follow, December 10, 2014
By 
Avid Reader (Chicago, IL USA) - See all my reviews
This review is from: Plans to Prosper: Strategies, Systems and Tools for Small Business Marketing Success (Paperback)
Often, we get so caught up in the day to day operations or just "putting out fires" that we fail to put together a clear plan to get us from where we are to where we want to go in our businesses. This book provides a clear, step-by-step marketing plan that is easy to follow. It is a great resource for making sure nothing falls through the cracks, causing you to waste time and money. The sooner you read it, the sooner you'll get on the right track.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Comprehensive. Easy to follow. Brilliant find!!, December 19, 2014
This review is from: Plans to Prosper: Strategies, Systems and Tools for Small Business Marketing Success (Paperback)
If you are excited about starting a new business but aren't sure where to start with your marketing, or if your small business needs a boost, you've got to read this book! Great tools, tips, and easy-to-follow guidelines to get you going and keep you on track.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Must have marketing book, December 8, 2014
By 
Motivator in Chicago (Chicago, IL United States) - See all my reviews
This review is from: Plans to Prosper: Strategies, Systems & Tools for Small Business Marketing Success (Kindle Edition)
This book is the best resource that I've seen when it comes to being able to help an entrepreneur market their business. It is practical and has things that you can implement quickly and easily. It is a must have if you want your business to prosper!
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1 of 1 people found the following review helpful
5.0 out of 5 stars Great marketing resource, December 7, 2014
This review is from: Plans to Prosper: Strategies, Systems and Tools for Small Business Marketing Success (Paperback)
Great marketing resource. This book provides a good framework for establishing a good marketing strategy for any small business. I will continue to use it to further develop my consulting business marketing plans.
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