Women Business Owners Ask Great Questions

By: Stan Washington

Date: March 03, 2015

"But how do I build my audience?' one aspiring entrepreneur asked me. Mary at www.amtenterprisesinc.org is in rapid growth mode and she wants to take her concept to a very large audience. She wants to meet new potential clients and grow her business but has a few questions about building the audience.

How do I build my audience? How do you keep track of all these people? What's the right amount of time for follow up? Should I buy an expensive ad? Many questions like these were discussed. Here is what I suggest.

Deliberately Build Your Audience. Get out of your house and meet people. There are no deals in your house. Identify your target market and get out and meet them. Shake their hand and shake their baby's hand. Stop hiding behind the comforts of your home if you have a home based business. Meet the people and then go back home and provide the service they need.

Don't Rush. A quality audience is better than a large audience of strangers who could care less if you succeed or fail. Meet people and document where you met them in Honor Services Office or other CRM. Build your relationship with your audience and treat them with "Personal Engagement." 

Follow Up. I try to follow up that day, but if at all possible following up within twenty four hours is acceptable. I personally like to send an email after I step out of the meeting. This is important to me because quite honestly I would forget!

By deliberately taking your time, building your audience, and following up, you can purposefully grow the right type of audience who will remain loyal.