Pew Research Frequency of Social Media Use - Be Careful Interpreting

By: Stan Washington

Pew Research has looked into the most used social media channels of the year. Be careful when looking at this chart. Your audience may live in a place where they may not check the information as regular but they use this information for business decisions. 

Instagram versus LinkedIn serves two entirely different audiences so adjust your marketing accordingly.

From my observation, Facebook is still the giant that isn't going anywhere. Businesses have invested too much money to develop a strategy for this outlet. LinkedIn remains the giant amongst service industries even though it may be checked less frequently.

Smaller is Bigger for Marketing in 2014

By: Stan Washington
Date November 21, 2013

Original Article: http://www.entrepreneur.com/article/229806

What is your primary message? Whatever it is you have to get to the point these days! With smaller devices and access from anywhere, people expect small slivers of advertising versus the dying ONE minute segment. If you can't wow the consumer in 160 characters (Text) or 140 characters (Twitter) or 6 seconds (Instagram / Vine) you're being too verbose!

Here is how you should prepare:

Reduce your message - Practice tweeting your message today.  Twitter forces you into a 140 character concise message. Reference material is not good for this format.

A picture is worth a 1000 words - Can you say your message with pictures? The trend is to be able to post a picture related to your material for the ever growing visual community.

Did you know pictures increase the likelihood of your message being read by 75%?

Trash the old - Your website is one of your most powerful web tools and if you have old, stale information on it, then your potential client will question your business.

in 2014, brevity will be key!  Create a marketing plan that includes smaller bursts more frequently!

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