By: Stan Washington
Date: December 10, 2013
Forbes Article has some wonderful words describing how people jump the gun before they have their business ready. Take it from me, business development takes an extreme amount of time and for those who
are doing your business part time, I would suggest hiring people to do many aspects of your business as quickly as possible.
Check out the article:
http://www.forbes.com/sites/kathycaprino/2013/01/24/the-7-worst-marketing-blunders-small-businesses-make/
Here are my thoughts:
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Plan to grow!
I know you have heard me say this before! Plan, plan plan but do not go into analysis paralysis! How are you going to get new clients? What is your real pipeline? Social Media is nice, but are you really meeting people?
Develop new products and services
There is nothing worse than a stale one trick business. Your clients expect more from you than one idea. If you desire repeat business then you may have to discover new lines of business.
Develop a compelling story
Are you making a compelling statement to purchase your product or do you sound like everyone else? Why you? Why your product?
Revisit your pricing
Are you too low? Yes I said it. People need to value your services and if it's too low they will think it is not a value. On the other hand, be careful not to price yourself out of the market.
By revisiting your plan you can determine where you need to put your energy!
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