Tuesday, January 20, 2015

12 Tips to Protect Your Company Website From Hackers - Entrepreneur Magazine



By: Stan Washington
Date: January 20, 2015

Story by John Rampton See Full Story http://www.entrepreneur.com/article/241620

Making your website live is like unlocking the door to your premises with your office and safe open: Most of the people who visit your physical building will never even know that all of your data is there to discover just by walking in. Occasionally you will find someone with malicious intent who will walk in and steal your data. That is why you have locks on doors and safes.
Your website is just the same, except that you will never see anyone come in unless you have protection systems in place. Electronic thieves are invisible and fast., searching for your website for details of customers’ accounts, especially for their credit card information. You have a legal obligation to protect this data from theft and to report security breaches that occur.
Theft is not the only thing on the mind of a hacker: Sheer destruction is a major motivator. Hackers may want to destroy all your records, put a sick message on your customers’ screens or just destroy your reputation.
You can never undo the damage done by a hacker, you can take steps to prevent it. Even the most basic protection will discourage many hackers enough to make them go looking for easier pickings elsewhere. Thieves are likelier to steal from people who leave their doors unlocked.

1. Stay updated.

You need to stay up to date with hacking threats. If you have at least a basic knowledge of what is possible then you can protect your website against it. Follow updates at a tech site such as The Hacker News. Use the information you gain to put fresh precautions in place when necessary.

2. Toughen up access control.

The admin level of your website is an easy way into everything you do not want a hacker to see. Enforce user names and passwords that can not be guessed. Change the default database prefix from “wp6_” to something random and harder to guess. Limit the number of login attempts within a certain time, even with password resets, because email accounts can be hacked as well. Never send login details by email, in case an unauthorized user has gained access to the account.

3. Update everything.

Updates cost software companies money. They only do it when necessary, yet many people who use the software do not install updates immediately. If the reason behind the update is a security vulnerability, delaying an update exposes you to attack in the interim period. Hackers can scan thousands of websites an hour looking for vulnerabilities that will allow them to break in. They network like crazy, so if one hacker knows how to get into a program then hundreds of hackers will know as well.

4. Tighten network security.

Computer users in your office may be inadvertently providing an easy access route to your website servers. Ensure that:
  • Logins expire after a short period of inactivity.
  • Passwords are changed frequently.
  • Passwords are strong and NEVER written down.
  • All devices plugged into the network are scanned for malware each time they are attached.
Ever since I founded my hosting company, we've had to watch our network security on a minute-by-minute basis not to be hacked. 

5. Install a web application firewall.

A web application firewall (WAF) can be software or hardware based. It sets between your website server and the data connection and reads every bit of data passing through it.
Most of the modern WAFs are cloud based and provided as a plug-and-play service, for a modest monthly subscription fee. Basically, the cloud service is deployed in front of your server, where it serves as a gateway for all incoming traffic. Once installed, web application firewall provides complete peace of mind, by blocking all hacking attempts and also filtering out other types of unwanted traffic, like spammers and malicious bots. This is a great way to avoid getting hacked like Craigslist.

6. Install security applications.

While not as effective as a full blown WAF, there are some free and paid for security applications that you can install that will make life a bit more difficult for hackers. In fact, even some free plugins such as that from Acunetix WP Security can provide an additional level of protection by hiding the identity of your website’s CMS. By doing so this tool makes you more resilient against automated hacking tools that scout the web, looking for WordPress sites with specific build and version, which has one or more known vulnerabilities.

7. Hide admin pages.

You do not want your admin pages to be indexed by search engines, so you should use the robots_txt file to discourage search engines from listing them. If they are not indexed then they are harder for hackers to find. This tutorial from SEObook.com is all the help you will need.

8. Limit file uploads.

File uploads are a major concern. No matter how thoroughly the system checks them out, bugs can still get through and allow a hacker unlimited access to your site’s data. The best solution is to prevent direct access to any uploaded files. Store them outside the root directory and use a script to access them when necessary. Your web host will probably help you to set this up.

9. Use SSL.

Use an encrypted SSL protocol to transfer users’ personal information between the website and your database. This will prevent the information being read in transit and accesses without the proper authority.

10. Remove form auto-fill.

When you leave auto-fill enabled for forms on your website, you leave it vulnerable to attack from any user’s computer or phone that has been stolen. You should never expose your website to attacks that utilize the laziness of a legitimate user.

11. Back-up frequently.

Just in case the worst happens anyway, keep everything backed-up. Back up on-site, back up off-site, back up everything multiple times a day. Every time a user saves a file it should automatically back up in multiple locations. Backing up once a day means that you lose that day’s data when your hard drive fails. Remember every hard drive willfail.

12. You can't hide your code.

You can buy software that says it will hide the code on your webpages. It doesn’t work. Browsers need access to your code in order to render your website pages, so there are simple ways to get around web-page “encryption.”
Disabling “right-click” as a way to view your website code is annoying to users because it also disables every other “right-click” function, and there are simple workarounds that every hacker knows anyway. If you have been told that it is possible then read this article onHTMLgoodies.com to get in-depth explanations of why you can never hide your code.
Your Experience: Has your website been hacked? How did the criminals get in? Please use the comments facility below to share your story including the changes you made after the attack

Saturday, January 17, 2015

Plans to Prosper Book Signing

 Plans to Prosper Book
 By: Stan Washington
Date: January 17, 2015

We are honored to serve the small business owners who cam out to celebrate our book release.  We now have a Marketing Curriculum that takes entrepreneurs step-by-step through a process to market their business.


Victoria Cook and Stan Washington co-authored the book and it's said to be "simple to read and easy to implement." Great for businesses right now!

The crowd gathered to get their book signed. Felt like a celebrity!





Here is what people are saying about the book:

4 of 4 people found the following review helpful
5.0 out of 5 stars PHENOMENAL!!!!December 7, 2014
Awesome find! This author does a masterful job of weaving the critical elements of faith into our plans to develop and prosper personally and professionally. The book serves as a coach with strategies which were easy to follow, understand, and integrate into my daily life. I can't wait for the follow up...

This should be a best seller!
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2 of 2 people found the following review helpful
5.0 out of 5 stars highly useful book! Victoria gives clearJanuary 8, 2015
Verified Purchase(What's this?)
This review is from: Plans to Prosper: Strategies, Systems & Tools for Small Business Marketing Success (Kindle Edition)
This is a really important, highly useful book! Victoria gives clear, concise information and priceless tips and tools. And what’s really invaluable is that it all feels doable, it takes away the overwhelm. And wow the 30 day checklist of what to do for the next 30 days- what a gift. Ive taken some of Victoria’s classes and this book is all that and more! Love it if you can’t tell!
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2 of 2 people found the following review helpful
5.0 out of 5 stars A MUST read!!!December 23, 2014
Unlike many, this book provides step-by-step strategies on how to grow your business and won't leave you feeling overwhelmed. I recommend it for those who are just starting out as an entrepreneur as well as those who have been in business for a while but could use timeless approaches to increase revenue.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Great value for small business on a budget!December 12, 2014
This a must read. Most people want to prosper but forget about the plan. The book provides simple but necessary and often forgotten solutions everyone can use in their life plan to prosper. It also provides additional tools that are extremely helpful in your small business. This is a great value!
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2 of 2 people found the following review helpful
5.0 out of 5 stars No-nonsense strategyDecember 23, 2014
Stan is an amazing small business coach. Using tried and true principles, he designs a no- nonsense strategy that is easy to implement and maintain. This is an awesome tool designed to take your business to new heights!
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2 of 2 people found the following review helpful
5.0 out of 5 stars I highly recommend that you adopt this book into the best practices ...December 14, 2014
This review is from: Plans to Prosper: Strategies, Systems & Tools for Small Business Marketing Success (Kindle Edition)
As a small business owner, I'm always looking for ways to sharpen my approach to doing business. I highly recommend that you adopt this book into the best practices of your business.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Clear and Easy to FollowDecember 10, 2014
By 
Avid Reader (Chicago, IL USA) - See all my reviews
Often, we get so caught up in the day to day operations or just "putting out fires" that we fail to put together a clear plan to get us from where we are to where we want to go in our businesses. This book provides a clear, step-by-step marketing plan that is easy to follow. It is a great resource for making sure nothing falls through the cracks, causing you to waste time and money. The sooner you read it, the sooner you'll get on the right track.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Comprehensive. Easy to follow. Brilliant find!!December 19, 2014
If you are excited about starting a new business but aren't sure where to start with your marketing, or if your small business needs a boost, you've got to read this book! Great tools, tips, and easy-to-follow guidelines to get you going and keep you on track.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Must have marketing bookDecember 8, 2014
By 
Motivator in Chicago (Chicago, IL United States) - See all my reviews
This review is from: Plans to Prosper: Strategies, Systems & Tools for Small Business Marketing Success (Kindle Edition)
This book is the best resource that I've seen when it comes to being able to help an entrepreneur market their business. It is practical and has things that you can implement quickly and easily. It is a must have if you want your business to prosper!
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1 of 1 people found the following review helpful
5.0 out of 5 stars Great marketing resourceDecember 7, 2014
Great marketing resource. This book provides a good framework for establishing a good marketing strategy for any small business. I will continue to use it to further develop my consulting business marketing plans.
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Monday, January 12, 2015

Entrepreneur Dilemma, Split Personality



By: Stan Washington
Date: January 12, 2015

When I joined the ranks of becoming an entrepreneur I did not know I had to split my personality in order to make it. On my very first day, I turned on my computer expecting the reports I would get in the corporate world, but there were none.  I quickly realized I had to generate the work by marketing my company.
 Need to Grow Your Business but are too busy to do it?
When I held a meeting at my house, several people forgot how to use the bathroom and now I was the janitor. When I had packages to deliver, I became the delivery person. I soon realized I needed to do these things well so I had to stop and put my mind to each thing since.

Marketing is Not Sales and Sales is Not Marketing
I tried to combine Marketing with Sales and had miserable results.  I had to split these two extremely necessary functions of my business into their proper places. I would tell people about my product or service and sit back and wait for the sales to roll in. When I got no response, I would jump into sales, bugging and pestering everyone.

I needed to do a better job at marketing my business to build brand awareness and to froth up some buzz about what I was doing. I had to take time to get my message straight and market to my audience.

When it was time for sales, I had to do it my way.  I don't like the pushy sales types so I had to do sales within my personality. Natural is a better approach, this way I didn't have to "seem" sincere because I am.

Operations is not Social Media and Social Media is not Operations
One day I woke up with a huge goal to streamline some of my business processes and made the mistake of looking at my social media pages. I got distracted with the goofy video of a guy skateboarding from one hose to another. Hours later after answering friend requests, tweeting and liking pictures of aunt Selma I soon realized my goal had slipped away.

Turn off Social Media once you have completed your "Personal Engagement" for the day. Reach out to your clients and potential clients. Work on improving your customer service and seek feedback.

On Social, do it well. I mean get away from the pictures of your dinner and post items that are helpful to your audience.




Saturday, January 10, 2015

Marketing Mini-Curriculum for Do it Yourselfer's

 Plans to Prosper


Our mini-curriculum for Do-it-Yourselfer's is ready. This workbook is the companion to the Plans to Prosper: Strategies, Systems and Tools for Small Business Marketing Success book.  If you are teaching this course, then your participants can actually build their strategy / plan during the discussion.

Do-it-Yourself Study
We developed a Step-by-Step process that will enable you to develop your own marketing strategy and choose your marketing tactics. This 12 step approach enables you to know where you are in the Marketing cycle.

Trainers and Small Business Coaches
Here are a few ways we recommend you using the two books together:

One Day Seminar - There is a lot to cover and we recommend that you provide the information in 3 or 4 sessions, but we understand that people may be pressed for time.

Three or Four Day Seminar - This is the best way to present the information.

The book is split into three (3) sections:

  • First Thirty Days - Readiness Phase
  • Second Thirty Days - Execution Phase
  • Third Thirty Days - Follow Up Phase

Some of the topics under each section can get a bit involved so we recommend understanding the needs of your audience and tailoring the presentation accordingly.


To order books for your training group:

 Plans to Prosper on Amazon Plans to Prosper
Click on the icon above to order

Plans To Prosper: Strategies, Systems and Tools for Small Business Marketing Success
Plans To Prosper: Strategies, Systems and Tools Workbook

Monday, January 5, 2015

FEATURED - Doug Thorpe (Founder and Managing Partner)





By: Stan Washington
Date: January 05, 2015

Tiny Interview - Doug ThorpeFounder and Managing Partner at Headway Exec, LLC.
 Is your client information safe?
Stan: Doug please tell me about yourself and your services.

Doug: The Headway Executive Coaching Group is dedicated to C-Suite, senior executives, high potential managers/leaders, and first-time owners or managers. Our team is a national group of seasoned leaders and management experts with proven records of success in all sectors. We focus on leadership development and team building. Our programs have been used by over 1,000 leaders nationwide.


Stan: What advice would you give business owners?

Doug:  Identify the three key elements that make your business unique, qualified, and necessary for your customers/clients



Doug can be reached at: 

http://www.headwayexec.com/about-us/doug-thorpe/
doug@dougthorpe.com
832-789-9567



Recent blog post: http://www.realdougthorpe.com/

Friday, January 2, 2015

14 Simple Productivity Resolutions for 2015 - Inc Magazine



By: Stan Washington
Date: January 02, 2015

Great Article from Inc Magazine.

I like the one about planning your day. My takeaway, "If you start out your day with nothing, that's what you will get." Plan your day and remain focused!

http://www.inc.com/young-entrepreneur-council/14-simple-productivity-resolutions-for-2015.html
 Ready to Grow Your Business?
Picture and article from Inc Magazine

Maximizing productivity is a goal often discussed but rarely reached. As a result, though entrepreneurs actively strive to make the most of their time--reading books, exploring productivity hacks, testing project management tools--too often they feel they've fallen short. Meanwhile, the to-do list gets longer.

But a new year is a great time to start fresh. We asked a panel of successful startup founders from YEC what simple, low- or no-cost resolutions they were going to make for 2015 to keep themselves on track and free of distractions. Their best answers are below.

1. Plan out each day.
I once heard the quote "Those who fail to plan, plan to fail" and it really resonated with me. I find my productivity soars if, each night, I take 10 minutes to write a list of five accomplishments I aim to make the following day. In 2015, I resolve to do this every working day. --Justin Bailie, FR8nex.com

2. Keep meetings to 15 minutes, max.
This is something I've sent out companywide: Meetings shouldn't be longer than 15 minutes. We tried standing last year for the whole meeting, and that worked well, but being even more productive during meetings couldn't hurt! --John Rampton, Host

3. Focus on your weak areas.
Building up your strengths seems logical. After all, those skills got your business where it is today, and doing what you're good at makes you feel good. But the areas you can improve the most are the ones in which you are the weakest. I hope to induce the most improvement in my overall productivity, with the smallest investment of time, by focusing on my weak areas. --Brian Honigman, BrianHonigman.com

4. Invest in better technology.
I tend to stay with what's working for me instead of wasting time constantly switching technology. However, I believe it's time for an upgrade, and that by getting better technology in place, I can be faster and more efficient. --Elizabeth Saunders, Real Life E

5. Book smarter business travel.
I want to get to NYC and San Francisco more often. It's so efficient to spend a few days, multiple times a year, in each of those cities. There are so many great companies, partners, and members of the media to meet with. --Luke Skurman, Niche.com

6. Set up systems that increase efficiency.
My No. 1 productivity resolution is to set up systems and processes that will increase efficiency. As a small business with big clients and a lot of responsibilities, time is usually of the essence. To streamline everything and expand, everything needs to run efficiently. --Stanley Meytin,True Film Production

7. Catch up in the mornings.
Because of my hectic travel schedule, it's easy to get behind on email. Over the years, I have learned to take time each morning to catch up on it before business hours. For 2015, I will delegate half of my time in the air as an opportunity to work and the remaining time as a chance to rest. This resolution will ensure that upon landing, I am caught up on work elements and feeling refreshed. --Sean Marszalek, SDC Nutrition

8. Improve your workspace.
It sounds small, but I need to buy a double monitor! Working on a laptop means that I'm constantly bent over a tiny screen, which hurts my productivity (and my eyes). With a double monitor, I can view more information, organize and focus my workday, and not lose track of all of my documents and windows. --Abby Ross, ThinkCerca

9. Take time to stop working and reflect.
Reflection allows me to be grateful for what I have and consider the right goals to work toward. Then I can sprint in short bursts in the right direction. --Kuty Shalev, Clevertech

10. Create a better work environment.
As the CEO of a mattress company, it's easy for me to think about sleeping on the job. To combat that thought process, I've been playing around with different setups around the office to improve the look and feel of the space. Ultimately, I know that fewer distractions and more physical activity will revolutionize my workflow. --Firas Kittaneh, Amerisleep

11. Stop multitasking.
Often we think that by multitasking we are being more productive. But I've found that it's hard to do many things really well if you are doing them at the same time. You have to focus on one thing at a time. --Randy Rayess, VenturePact

12. Quit time wasters (including Fantasy Football).
I'm in the process of identifying everything in my life that I could eliminate or change to spend more time on important things. I'm writing a list and trying to come up with 50 things. No. 27 is even "Create shorter lists." --Adam Stillman, SparkReel

13. Spend less time responding to email.
In 2015, I'm going to check email less often and spend less time responding to it. --Phil Dumontet, Dashed

14. Unplug and unwind.
The Tao Te Ching says, "High winds do not last all morning/Heavy rain does not last all day." This means that if you want to work intensively and productively, it's vital to unplug and take time to recharge every day, even if it's only for a short time. Start by giving yourself 15 minutes with no Internet or cell phone--whatever it is, it can wait for you to come back relaxed and ready. --Jared Brown, Hubstaff

FEATURED - Evie Burke (Business Coach - Professional Business Relationship Expert)


Business Coach

By: Stan Washington

Tiny Interview - Evie Burke, Business Coach - Professional Business Relationship Expert at One Insight Closer.
 Is your client information safe?
Stan: Evie please tell me about yourself and your services.

Evie: I help "work from home" entrepreneur's create business relationships that result in more business


Stan: What advice would you give business owners?

Evie: There are lots of ways to arrive at the same result in business and in life. However, entrepreneurs often try to pour themselves into "solutions" that doesn't work for them - there is no one size fits all in business. Determine what does and doesn't work for you and move forward from there AND adjust as often as needed!  


Evie can be reached at: One Insight Closer, Inc

Office: 630.447.0566
Find your insights to success.

Recent blog post: Looking away