Showing posts with label Women and Underserved Small Business. Show all posts
Showing posts with label Women and Underserved Small Business. Show all posts

Thursday, February 5, 2015

5 Ways Women Entrepreneurs Can Overcome the Funding Gap - Entrepreneur Magazine

Image Credit: Steve Wilson | Flickr
By: Stan Washington
Date: February 05, 2015

Women entrepreneurs are in the spotlight these days mainly because of the inequity in their utilization. I work with a lot of underutilized businesses and one major complaint I hear is the lack of access to capital. 

Here is an article I found on Entrepreneur Magazine's website that may give you insight.




ZEYNEP ILGAZ
CONTRIBUTOR

Entrepreneur, Co-Founder and President of Confirm Biosciences and TestCountry

Original story from http://www.entrepreneur.com/article/242011


From Facebook’s Sheryl Sandberg to General Motors’ Mary Barra, more and more women are earning top leadership positions.
Gain More Confidence in Your BusinessIt’s clear that women have come a long way since the Mad Men era. But, women still hold a mere 14.6 percent of executive officer positions. And this pattern continues with women entrepreneurs and small business owners, especially when it comes to raising capital. According to the "Kauffman Firm Survey," men start firms with nearly twice the capital that women do. On top of that, only 4.4 percent of the total dollar value of all small-business loans goes to women.
So why does the funding gap still plague women entrepreneurs today? It
could be that women are more risk averse. When starting my business, I always took more calculated risks than blind leaps of faith and funding seemed chancey. Asking for money is also a touchy subject that never feels comfortable. Women could also fear that committing to funding cycles will take time away from family.
Despite the hurdles widening the funding gap, every entrepreneur needs capital to sustain a business. As a woman entrepreneur, don’t let these start statistics deter you from actively seeking funding.
Here are five tips for getting the funding you need to succeed:

1. Broaden your funding horizons.

Raising capital doesn’t always have to be in the form of venture capital or equity financing. There are many wonderful options out there, including bank loans, crowdfunding, lines of credit and Small Business Administration loans. Educate yourself on the variety of available funding sources to find out which one suits your needs best.

2. Network with others.

Entrepreneurs who build a strong network have a greater amount of resources and insight into funding opportunities. There are many women networking organizations, such as Ellevate, that support business growth, provide financial advice and offer mentorship opportunities. Make a concerted effort to connect with powerful businesswomen, and if you’re in a position to mentor somebody else, step up and do it.

3. Get involved.

You can (and should) be an advocate for the change you want to see in the business landscape. As you search for funding opportunities, support other women and any initiatives that advocate women in business.
For example, Sen. Maria Cantwell and the Committee on Small Business and Entrepreneurship recently introduced the Women’s Small Business Ownership Act of 2014. This legislation deserves a round of applause for increasing access to lending as well as business counseling and training for businesswomen.

4. Seek corporate and government support.

Don’t let large corporations intimidate you. Big-name players, such asAmerican Express, are now creating support programs for women entrepreneurs by providing useful content, forums and even boot camps. The government also sets aside contracts and funds for minority-owned, veteran-owned and women-owned businesses. There are countless opportunities: You just need to take the plunge.

5. Don’t hold yourself back.

Sheryl Sandberg, chief operating officer of Facebook, is famous for promoting self-confidence in women. According to Sandberg, women leaders often get in their own way by underestimating their abilities and goals. Being cautious can pay off in some areas of business, but when it comes to raising capital, you need to approach funding sources with a winning attitude.
Accessing capital is paramount for any growing company. By facing the funding gap head-on and taking advantage of the resources and mentors available, you can overcome this hurdle and secure the funding your business deserves.



Friday, December 12, 2014

Helping church leads women to Christmas business - Washington Times

 Washington Times News Story



By : Stan Washington
Date December 20, 2014

See the full Story:
http://www.washingtontimes.com/news/2014/nov/30/helping-church-leads-women-to-christmas-business/

- Associated Press - Sunday, November 30, 2014
 Did you knot there is a Plan to Prosper you even in business
IVA, S.C. (AP) - The small shop where Barbara Campbell and Jean Fleming work smells of warm air and dust, but these two women have spent countless hours in their little shop in Fleming’s backyard.
“Time just slips away out here,” Fleming said. “We have spent hours and hours out here. Sometimes, my husband comes out here with my dinner.”
There is a large, slab roller in one corner. Wooden shelves line a couple of the walls. A small table sits in front of the shop’s one window, and a small, round wooden table in the middle of the shop takes up most of the room.
This is where these two women create the white porcelain, trimmed in gold, ornaments that tell the story that is most important to them: the story of Christ and salvation.
It is something that this veteran teacher and factory-floor worker never thought that they would be doing.
For 27 years, Campbell was a substitute teacher for Anderson School District 3. She helped with study hall and worked in the library at Starr-Iva Middle School and taught the 4-year-olds and the children in kindergarten at Iva Elementary School. Fleming worked for 37 years in the spinning room at Mohawk Carpets in Lowndesville.
The need for new ornaments on their church’s Christmas tree has led them into this completely unexpected mission.

Read more: 
http://www.washingtontimes.com/news/2014/nov/30/helping-church-leads-women-to-christmas-business/



Tuesday, December 9, 2014

Our "Do it Yourself" Marketing Book - Plans to Prosper is NOW available



Our Marketing Book is NOW available. 

Learn how to choose a marketing strategy that’s right for you. Market in a short period of time on a small budget while increasing visibility, raising buyer awareness, and growing sales using our step-by-step High Achieving Marketing Process ™. Take out the guess work and save money.

Many business owners often feel as though they’re “winging it” as they carry on day to day. They lack a plan or resources to keep them focused. Also, they aren’t reaching their financial goals.

Does that sound familiar?

Plans to Prosper: Strategies, Systems and Tools for Small Business Marketing Success is a step-by-step guide to growing businesses through effective marketing. We take the guess work out of marketing strategies in order to help save you money. In this book, you will learn how to:
Choose a marketing strategy that’s right for you.
Market in a short period of time on a small budget while increasing visibility, raising buyer awareness, and growing sales.
Profit from the marketing mistakes small business owners have made and how to avoid making the same mistakes.
We also provide examples, tips, resources, and warnings to help guide your business toward focused growth.

Victoria Cook, founder and managing director for The Center for Guilt-Free Success, helps women entrepreneurs grow their businesses through coaching and training. Known for her proprietary 7-step Guilt-Free RESULTS™ process, Victoria often is in demand as a speaker. She was named a "Business Brick Builder" by the International Coach Federation Chicago Chapter in 2013. Her innovative approach reflects her commitment to building the strengths of her clients as she helps them market their businesses more confidently and easily.


 Plans to Prosper: Strategies, Systems and Tools for Small Business Marketing SuccessStan Washington, a McDonald’s executive turned entrepreneur is founder and president of Honor Services Office, software that helps small business grow sales, market businesses, and process invoices easily. He has helped thousands of small businesses achieve sales into the millions. His leadership of operations and technology enabled multi-billion dollar corporations to increase sales and he is ready to share their tips. Stan also is the co-author of Peaceful Selling: Easy Sales Techniques to Grow Your Small Business.


Victoria and Stan met while serving on a local board of the International Coach Federation, an organization with 22,000 members. After discovering they shared a similar approach and mindset to marketing, they became passionate about working together to create a tool business owners like you could use to save money and grow a business simultaneously. The result is this resource.